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Merchandising

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1 Merchandising on Sun Dec 05, 2010 4:36 am

Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.[1] In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

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